tox: Keeping going with docs

Sphinx 1.8 introduced [1] the '--keep-going' argument which, as its name
suggests, keeps the build running when it encounters non-fatal errors.
This is exceptionally useful in avoiding a continuous edit-build loop
when undertaking large doc reworks where multiple errors may be
introduced.

[1] https://github.com/sphinx-doc/sphinx/commit/e3483e9b045

Change-Id: I405812a0039274139e055c54ab7b451dc753c842