Update Documentation

Applying RST formatting conventions [1],[2] and [3]
[1] http://docs.openstack.org/contributor-guide/rst-conv/gen-guidelines.html
[2] http://docs.openstack.org/contributor-guide/rst-conv/inline-markups.html
[3] http://docs.openstack.org/contributor-guide/rst-conv/lists.html
Change-Id: I38b77a45d30ca0542058675dd1e8aba790c68567
Partially-implements: blueprint documentation-rework